Eoin Purcell
Search keywords are funny indicators
For a while now, (about nine months) I’ve been following HarperStudio. I’ve mentioned them once or twice before and oddly…
Eoin Purcell
A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.
~ William Bernbach
Advertising works you know
And I clicked on the link for…
Eoin Purcell
Bloomsbury’s launched a new e-lending service
The details are interesting:
How will it work?
• The Bloomsbury Library Online will be sold on subscription – libraries will…
Eoin Purcell
**UPDATE: THE PRICE HAS BEEN CHANGED TO €25 AN EVEN BETTER DEAL**
For the readers & writers
Thought some people would be interested in this tidbit that came my way this week.
…
Eoin Purcell
Twitter it up
There has been extensive coverage of the New Think For Old Publishers panel at SXSW on 14 March. By most accounts it was a complete and utter disaster for…
Eoin Purcell
Some catch-up!
Nice post from Adam Hodgkins about books, generations and nostalgia
Here
The Bookseller lets us know that the engine of new book sales that is Richard & Judy, may…
Eoin Purcell
And not so niche
I wrote a post some time ago now on how Blurb was a real threat to publishers of small to medium size. I wrote then:
Using the template it is a very simple…
